By: Kayla Hanrahan (CW) & Timmy Chae (AD)
Not every moment calls for getting stupid high (sorry, stoners). We’ll show everyone how *slightly high you can get with Cali Sober. This campaign playfully encourages a balanced lifestyle—one where you're just buzzed enough to do everything you’ve wanted to do.
We are hosting a walk club.
Cali Sober is all about getting slightly high while staying present. With Cali Sober, you can feel good, but still be ready to do everything you enjoy, like cooking or working out. "The Slightly Slower Run Club" embodies this balance—encouraging our community to drink, get slightly high, and enjoy a slightly more relaxed pace while still breaking a slight sweat.